Open letter to the CEO of Ethiopian Airlines

19 November 2015

Attention: Mr. Tewolde Gebremariam
Chief Executive Officer
Ethiopian Airlines

Per Internet

Dear Mr. Gebremariam,

Loyalty awards

Having flown extensively with Ethiopian Airlines over the past 18 months, my current status as a ShebaMiles member is silver, but should be gold.

The miles flown recently on Thai Airlines have not been credited to my account. The fault for that may lie with Thai Airlines, but that the Ethiopian Airlines website fails to reflect the numerous attempts at entering the details in the Retrospective Mileage Credit Requests, is not. Nor is the futility of trying to notify the IT department of these issues through the Contact Us page. Entering the simplest details receives an “invalid characters” error message.

A visit to the Executive Profile page of the Ethiopian Airlines website has you as the Cheif Executive Officer, rather than the Chief Executive Officer.

It is fortunate that the service of the flight staff on the Ethiopian Airlines is vastly superior to that being provided to the company by its IT department.

As a frequent customer with Ethiopian Airlines, the level of frustration experienced using the website detracts from the overall experience that the flight staff work so hard to achieve.

Hopefully that is being remedied.


Roy R Dalle Vedove

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